I use this all the time when brainstorming, whether on my own or with clients as part of the planning process. Ayoa is the replacement for iMindmap, which was the business established by the king of mindmaps, Tony Buzan. I’m finding that the more I use them, the more uses I find for them.įor any of you that I’ve been fortunate to develop strategies and plans with, you’ll have seen this one in action. This year I’ve steered clear of any financial apps and have focused on apps (desktop and/or phone) that make my working life easier. Contact Įvery summer I give one of these articles over to the subject of apps that I use regularly.Broker Marketing As Head of Marketing in Friends First, Eamonn launched the first bespoke marketing planning solution for… While they were usually very talented people in their field, their lack of knowledge of the Financial Services world always frustrated him, sometimes drove him mad! Eamonn will bring a wealth of experience in dealing with commercial challenges, overlaid with deep knowledge and insights into the Financial Services sector, ensuring he can hit the ground running without a “learning curve”. He also decided to act on some key differentiators in each of his solutions areas Commercial Solutions for Financial Services Organisations Over the years, Eamonn dealt with a wide range of business consultants in fields such as Strategy, Marketing and Sales. First and foremost it was to finally bring to fruition a long-held desire to work in an entrepreneurial environment. Eamonn founded StepChange for a number of reasons. Eamonn hold a First Class Honours MBA from the Smurfit School of Business UCD and is a Qualified Financial Adviser. For the previous 27 years, Eamonn had worked in a variety of different senior commercial roles in the UK and Ireland in the Financial Services sector. About StepChange was founded by Eamonn Twomey in 2011.
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